Growth hacking for B2B

I recently discovered a new growth hack that SaaS startup founders use on X, Hacker News and Reddit:

1. They set up alerts using NotifyGPT .io for the competitors' products

2. Then find discussions that mention their competitors

3. And leave comments that follow this framework:

"Any reason why not using X instead of Y (competitor’s product)? Way better if you do not want to {problem agitation and/or unique selling proposition}"

4. People get curious and start googling the alternative

5. As a result, this improves SEO, gets them mentions, backlinks and customers

by https://x.com/natiakourdadze

Apart from that, here are some whimsically effective strategies:

1. The Viral Video Vortex: Inspired by the likes of Dollar Shave Club, create content that's so engaging or humorous, it spreads like a digital virus. For B2B, think of a video that humorously explains your service or product, maybe with a twist of industry-specific humor.

Example: A tech company could produce a parody of a famous movie scene, but with their product solving the hero's problem in the most unexpected way.

2. The Referral Rhapsody: Turn your customers into your marketers. Offer incentives for referrals that are so good, your clients feel like they're doing their friends a favor by not telling them.

Example: "Refer a friend, get a month's subscription for free." But make it fun, like "Refer a friend, and we'll send you both a 'World's Best Boss' mug!"

3. The Chatbot Charmer: Implement a chatbot that's not just helpful but charming. Think of it as your company's wit and humor, always on.

Example: A chatbot that responds to "Can you help me?" with "I'm here to help, or if you prefer, I can just tell you a joke about your industry!"

4. The Content King: Become the authority in your niche by producing content that's not just informative but engaging.

Example: Instead of a white paper, create an "Industry Survival Guide" with memes and gifs explaining complex concepts in a way that's both educational and entertaining.

5. The Strategic Partnership Serenade: Find companies whose customers are your prospects. Instead of just a partnership, make it a spectacle.

Example: Host a joint webinar where both companies solve a problem in a way that's part educational, part entertainment, like "The Great Tech Debate: Who Wins in the Battle of Efficiency?"

6. The Social Media Samba: Use platforms like X (formerly Twitter) for real-time engagement.

Example: Start a hashtag challenge like #TheMostInnovativeUseOf[YourProduct], encouraging users to share how they've used your product in the most creative way, with the best entries getting a prize.

7. The Data-Driven Disco: Use tools like Google Analytics or Hotjar to see where users drop off. Then, instead of just fixing it, make it fun.

Example: If users leave at checkout, create a "Checkout Challenge" where completing the process enters them into a contest for something quirky, like a "No More Boring Meetings" kit.

8. The Email Engagement Extravaganza: Your email campaigns should be less about selling and more about storytelling or solving problems in a unique way.

Example: Send out "The Monday Morning Motivator" with tips, tricks, and maybe a comic strip about office life, subtly integrating your product's benefits.

Remember, growth hacking in B2B isn't just about numbers; it's about creating experiences that make your brand memorable, engaging, and shareable. Think of it as throwing a party where everyone leaves with a story, not just a business card.

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